Consolidate the mass foundation, strengthen organizational construction and improve supporting services —— Exploring the "code of loyalty" for the development of mass basketball

Consolidate the mass foundation, strengthen organizational construction and improve supporting services —— Exploring the "code of loyalty" for the development of mass basketball

"There are many people who like football in Morocco, but I prefer basketball and tennis. The basketball atmosphere in Chongyi is very rich. Everyone is full of energy and energy during the game. The players and the audience are very enthusiastic. I have also made many friends, and every day I live here is relaxed and happy." Omar, a 25-year-old Moroccan, is an English teacher hired by a kindergarten in Chongyi County, Jiangxi Province. Before coming to Chongyi, he didn’t expect a small county in China to fulfill his basketball dream.

As night falls, the Olympic Stadium in Chongyi County and the Zhuxiang Gymnasium on the side show the lively scenes of national fitness. The atmosphere of the Chongyi County Men’s Basketball Summer League in the gymnasium is warm, attracting an endless stream of fitness people and sports fans to watch the game, cheering for the "old watches".

Consolidate the mass base. Everyone should play.

"Weiyi Decoration" and "Lanxi Camp" … The event was sponsored and named by local merchants, and the popularity and grassroots nature of the competition were unobstructed. "To provide a platform for basketball fans and provide them with the opportunity to watch sports events at close range. The competition lasted for two months. This year, a total of 10 teams were formed and played every night. It has been held for 8 times so far." Yan Zhisheng, secretary general of Chongyi County Basketball Association, said. In Chongyi, the basketball league held every summer is well known and has become an important cultural and leisure activity for Chongyi people.

Why can mass basketball flourish in Chongyi? "First of all, make sure everyone can play." Yan Zhisheng said, "The biggest difference between mass basketball and professional basketball is participation and popularity. It can retain the basketball population and promote basketball events through competitions." In order to truly benefit the masses and penetrate the masses, the competition requires individuals to register, and teams are not organized by the unit. After registration, teams are selected and formed in a small scale through the draft, breaking the fixed combination and making the strength of each team more balanced.

In order to ensure that all the players can play, Chongyi Basketball Association adopts the measures of five players in the first quarter and five players in the second quarter of the basketball game, and does not repeat the "five ups and five downs" to ensure that every player has playing time. "Many players are also parents of children. They bring their children to watch the game and let the children see their father’s wonderful performance on the court, so that they can plant the seeds of basketball in their hearts." Yan Zhisheng’s job is a physical education teacher, which makes him pay more attention to the influence of sports popularization on children when he works in the association. In order to enable more people to participate in the competition, the Basketball Association organized a variety of competition modes, such as young men’s league, women’s and teenagers’ three-on-three league, and interactive experience links such as interesting shooting during the game, so that people who love basketball can find their own way.

Play a leading role and expand the organizational team

"Mass basketball can continue to grow and develop in Chongyi, and the Basketball Association has played a strong leading role, allowing the masses to find leaders, making their influence grow and attracting more organizations to join." The relevant person in charge of Chongyi County Sports Industry Development Center said that the staff of the Basketball Association represented by Yan Zhisheng are all part-time, and the secretary-general, vice-president and referee of the association are all physical education teachers; Association finance is the staff of the banking system; The propaganda team leader works in the State Grid, and everyone uses their spare time to contribute to the association without paying. "I just hope to do good things for the masses and drive more people to develop exercise habits through basketball games." Wu Hui, vice president of the association, said.

And such a public welfare association itself also has credibility and influence, radiating the surrounding areas to join. In Changlong Town, the eighth "Village BA" men’s basketball match in Chongyi County was held alternately from village to village, and it was also in full swing. Guo Pei, president of the town association, said: "Seeing that the county basketball match is so good, we also learn from the experience of the county basketball association. The basketball association is very supportive and packages the management methods and event organization contents to us. Driven by the event, our competition is more professional year by year, and the audience and tourists are more and more year by year. " This year, the county industrial park also joined the organization team and organized the "Garden BA", which enriched people’s amateur cultural and sports life in the industrial park.

Attracting policy support and upgrading supporting services

In addition to the strength of the association, the development of Chongyi mass basketball is inseparable from the support of the local government. In Chongyi, free or low-cost basketball field is scattered all over the streets and lanes of Chongyi, which gives basketball people the most basic venue guarantee; At the same time, Chongyi county gives full play to the advantages of counterpart support of the State Sports General Administration, and actively strives for policy support and project funds, which provides a strong material guarantee for the development of basketball. In order to ensure the development of sports events, Chongyi County has also issued the Annual Assessment Work Plan of Chongyi County Sports Association (Club) and the Subsidy Measures of Chongyi County Sports Association (Club) (Trial), deepening the "streamline administration, delegate power, strengthen regulation and improve services" reform, paying equal attention to management and encouragement, and stimulating the enthusiasm of sports associations.

"Basketball league is not only a mass sports event, but also a people’s livelihood project and popular support project. To run people-centered sports well is to protect and support the continuous growth and development of such events, and constantly build a higher-level public service system for national fitness, and integrate sports events into rural revitalization and construction, realizing rural industrial revitalization and people’s happiness." The relevant person in charge of Chongyi County said.

Editor of this issue: Chen Chi Review: Peng Qi

People s Sports Merges Media Operation Business to Empower You;


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