标签归档 上海耍耍网

How to solve the problem of mass football?

Editor’s words

In recent years, China’s sports industry has developed rapidly, but there are also many inherent or emerging problems in the new situation: mass sports and competitive sports, national system and market mechanism, Olympic events and non-Olympic events, education system to cultivate sports reserve talents and three-level training system, etc. They are all organically unified whole of sports industry, and these contradictions and relationships must be coordinated and handled. To this end, this newspaper launched the column "Ask about sports", which will discuss these basic issues one after another, hoping to straighten out the relationship and help the transformation of China’s sports system.

A few days ago, the third season of "Who’s the King of Football"-China Folk Football Championship, which was jointly sponsored by the State Sports General Administration, CCTV and the Ministry of Education, was fully launched in 60 cities across the country, which made us glad to see that both the government and the media attached importance to mass football.

Compared with the criticism of the national football around the World Cup, the development of mass football in China has been showing a trend of "rising against the trend" in recent years. Liu Guoyong, director of the Group Department of the State Sports General Administration, said that it is an important support to promote the continuous development of mass football in China to let ordinary people watch and judge the ball love to play football, and the government and society should work together to solve the outstanding problems.

Let ordinary people participate in it.

Zhao Yue, 31, works in Beijing. Before retiring, he was a member of Shenzhen Jianlibao football team. Because there is no football field in Xiaoyueyuan Community where he lives, every weekend, he and his friends spend 20 yuan to play in Fangzhuang Stadium for two hours. Zhao Yue told this reporter: "Now the work is stable, and this way is equivalent to gathering friends."

In the whole country, there are not a few people like Zhao Yue who take playing football as one of their fitness activities. On the other hand, the number of registered players in China is shrinking. A football player described the current situation of mass football in China like this: "Middle-aged people play football, old people watch the ball and young people play basketball. Children who really affect the future development of football are studying at school, and no children play football. "

Li Lianjiang, secretary-general of China Middle School Football Association, believes that exam-oriented education, insufficient teachers, insufficient venues and the safety of the only child are the important factors that cause the low popularity of campus football.

How to regain the enthusiasm of parents, schools and society for football? On the one hand, more activities like "Who is the King of the Ball" football trials should be held to make more people who watch and judge the ball like playing football. "By participating in it, ordinary people, especially teenagers, can correctly understand the cultural function and educational connotation of football and effectively increase the football population." Liu Guoyong said in an interview with this reporter.

More importantly, it is necessary to change the achievement-oriented theory in youth football training and create a relaxed atmosphere. "Foreign children’s playing environment is particularly relaxed, and their families are particularly happy to watch their children play football. They are not required to get any results." Zhao Yue, who trained in winter abroad, believes that the relaxed and happy atmosphere of grassroots football in China is of great benefit to the cultivation of youth football.

Government and private Qi Xin construction site

How many football fields are there in the country? At present, China is conducting a general survey of national sports venues. However, the lack of venues is another difficult problem that affects the development of mass football in China. In the downtown area, many primary and secondary schools don’t have decent football venues. Take Dongcheng District of Beijing as an example. There are only a few standard football fields in more than 200 primary and secondary schools in the whole district. In the residential areas of major cities, the planning and design of football fields is even more difficult to see.

The "more monks than porridge" in public stadiums has limited the development of grassroots football activities. Mr. Chi is a professional architect. The Transformers team led by him has participated in the 30-year-old "Hundred Teams Cup" grassroots football competition in Beijing for the third time this year. Because there is no training ground, they basically don’t arrange training. Mr. Chi told this reporter: "I hope the government will open more school stadiums and build more public welfare stadiums so that children can play the ball without taking a long bus ride."

As the most important football infrastructure, the government should undoubtedly play a major role in the field construction. In the Netherlands, 90% of the central government’s sports budget is invested in grass-roots units, while 100% of the local government’s sports funds are used for amateur sports, and professional teams are not supported. All the venues of grass-roots clubs are provided by the government free of charge.

Liu Guoyong said that the National Development and Reform Commission and the State Sports General Administration proposed that during the Twelfth Five-Year Plan period, 500 standard track and field venues will be built in county-level cities without football fields, and at the same time, some non-standard, local materials and multi-functional ball venues will be built in communities in conjunction with local governments. In addition, the government is also thinking about how to guide social forces and private capital to participate in it, and incorporate the problem of people’s difficulty in playing football into the national future planning.

Train a large number of grass-roots football coaches

To develop mass football well, in the final analysis, a large number of grass-roots football coaches are needed.

It is understood that at present, the phenomenon of structural lack of physical education teachers in primary and secondary schools in China is more common in all parts of the country, and there is a shortage of football coaches specializing in teaching children. In some primary and secondary schools, football coaches are mainly guest appearances by physical education teachers. "Teacher training is not simply finished in three or five days. If you don’t study repeatedly, it won’t work." Li Xianzhong, a coach who once coached Guangzhou R&F team, told this reporter that the income level of grass-roots coaches is too low and they need to learn many professional abilities, which has caused the scarcity of grass-roots coaches in youth football in China.

Spain, which once created the revolution of passing and controlling, is worth learning in training grass-roots coaches. Twenty years ago, Spain, which lost the World Cup, began to make detailed and feasible long-term plans to revitalize Spanish football, the most important of which was to train coaches on a large scale throughout the country. According to UEFA statistics, there are as many as 15,000 coaches in Spain who have UEFA A-level and professional-level certificates.

Liu Guoyong suggested that an amateur football league system should be established to connect with youth campus football and domestic leagues. At the same time, a social sports instructor system should be established in the football field to train more grassroots football coaches with professional skills.

In addition, the state can build a large number of football coaches with comprehensive professional skills through overseas study and training of retired players. They can not only find good seeds at the grassroots level, help them complete basic skills, personal skills training and technical and tactical training, but also guide the masses to reduce unnecessary injuries in football activities and play football scientifically, healthily and happily.

Safer! Healthier! Let the "silver-haired people" live a smart old-age life.

[People’s livelihood topic]

Moderator: Intern reporter Su Jingjing

Dialogue guests: Jianyu Yang NPC deputy and Party Secretary of China Mobile Zhejiang Company.

Liu Qingfeng, deputy to the National People’s Congress and chairman of Iflytek.

Li Nannan, deputy to the National People’s Congress, Changqing Laoling Nursing Home for the Aged, Nantong City, Jiangsu Province.

nursing staff

In recent years, with the continuous progress of science and technology, people have paid more and more attention to the interconnected, intelligent and intelligent old-age care. How should the majority of elderly people live a beautiful and happy life through wisdom? Listen to what the NPC deputies have to say.

China is one of the fastest aging countries. During the "Fourteenth Five-Year Plan" period, the degree of population aging in China will further deepen. The population aged 60 and above will account for more than 20% of the total population, and China has entered a moderately aging society.

In recent years, the market scale of China’s smart pension industry has expanded rapidly. Cutting-edge technologies and smart devices will play an increasingly important role in the aged care service, and "smart aged care" is becoming a new hot word.

So, how should we promote the "silver-haired people" to live a smart old-age life? Let’s listen to the views of the deputies.

Artificial intelligence makes old-age care services diversified.

Netizen @ Binbin: How does artificial intelligence help the elderly and make the aged care service more "smart"?

Representative Liu Qingfeng: From smart watches to smart hearing AIDS, from domestic nursing robots to future companion robots, artificial intelligence is playing an increasingly important role in the aged care service.

Artificial intelligence technology can help the elderly improve their quality of life and happiness index. For example, artificial intelligence can integrate the diagnosis and treatment ability of general practitioners, combine daily active care for the elderly with health management, provide personalized health care services for the elderly, and make the combination of medical care and nursing more perfect. The intelligent voice interactive terminal based on artificial intelligence interactive technology can provide all-weather emotional escort for the elderly, such as heart-to-heart communication, video chat, holiday greetings, opera entertainment and so on. In addition, in order to make the old-age care service under artificial intelligence empowerment more "smart", it is necessary for relevant enterprises and units to conduct in-depth research and accurately grasp the needs of the elderly.

At this year’s two sessions, I put forward suggestions to support the research on the integration of software and hardware adapted to the aging of science and technology. Through the development and application of products such as intelligent active care and home terminal hardware, an intelligent service system of man-machine cooperation will be formed to care for and protect the safety of elderly people living alone and empty nesters. I also suggest that science and technology should be included in the national development strategy.

Deputy Li Nannan: On the one hand, smart products for the aged should be "free from influence", that is, data collection and behavior model of the elderly should be realized without disturbing the elderly and requiring their active operation. The realization of this "no influence" needs the help of artificial intelligence. On the other hand, artificial intelligence can also make the aged care service more diversified and personalized.

Artificial intelligence can provide for the aged, which has broad prospects and applications, but human services are also essential. Let me give you an example. After the induction alarm detects the fall of the elderly, there should be follow-up services, such as notifying family members or assigning qualified caregivers and doctors to come to the house for help. Some personalized rehabilitation programs also need nurses and caregivers to help the elderly realize.

Do a good job in the aging design of intelligent products

Netizen @ Mr. Liu: In the face of smart devices, many elderly people have problems that they can’t use, don’t want to use, and can’t use. Then, how should smart devices serve the elderly and do a good job in aging design?

Deputy Liu Qingfeng: I think we should start from the reality of demand side and management side, and explore the adaptive aging of smart devices. For the demand side, we can design the product function from the service directions of safety protection, health care, convenient life, material security and emotional care. For example, we can provide all kinds of consultation and hospital registration services for the elderly on the home TV terminal.

For the management side, it is necessary to make the service management of caring for the elderly more refined, the emergency closed-loop disposal more perfect, and the comprehensive service better. For example, using the intelligent medical assistant telephone robot to call the elderly regularly every day is helpful to know the dynamics and needs of the elderly in time and provide care and health examination. Once an exception occurs, it can be notified in time to avoid accidents.

Deputy Li Nannan: When designing smart products for aging, we should thoroughly investigate the needs of the elderly and design products from the perspective of the elderly. Specifically, I want to give three examples.

The first is the aging of TV. We can try to design the TV more suitable for aging, for example, simplifying the operation process of TV, allowing the elderly to video with their relatives, customizing domestic care services through TV, etc., so as to make TV a "big one" mobile phone.

The second is the aging of smart homes. Induction lamp, voice control curtains, voice robots, etc. can improve the quality of old-age care services and the quality of life of the elderly to a certain extent. However, in actual use, the old people’s Putonghua may not be very good, and their speech speed may be slow, which may cause smart devices to be unable to recognize related voices. Therefore, smart home equipment should go deep into the elderly to conduct research, further improve the accuracy of speech recognition, so as to better meet the needs of the elderly.

Finally, the smart phone is suitable for aging. In my opinion, a mobile phone suitable for the elderly should have a simple and clean man-machine interface, and retain the design of buttons. At the same time, it also needs to have applications commonly used in smart phones, and it is best to provide the function of "one-click download of applications commonly used by the elderly".

Promote the development of smart and healthy pension industry.

Netizen @ Chenxi: China has a large number of elderly people, and the task of coping with population aging is heavy. In the future, how to promote the rapid development of China’s smart and healthy pension industry?

Representative Jianyu Yang: Smart pension is an emerging industrial form with intelligent products and information platforms as the carrier, facing people’s health and pension service needs, and deeply integrating the next generation of information technologies such as Internet of Things, big data, cloud computing and artificial intelligence.

Through extensive research and in-depth practice, I believe that the smart pension industry in China is still in its infancy, and there are still some problems in its construction. For example, the supply of smart pension products is insufficient, the level of digital services needs to be improved, and the cultivation of smart pension industry needs to be strengthened.

I suggest that we should strengthen the supply of products to meet the growing demand for smart old-age care. Through the implementation of the demonstration project of science and technology to help the elderly, we will enrich the types of smart old-age products and improve the intelligent level of products; Promote the aging transformation of Internet applications, and support the launch of more intelligent terminal products and applications for the elderly with simple interface and convenient operation.

At the same time, it is also necessary to strengthen technical empowerment and enhance the service ability of smart pension scenarios. It is necessary to further enlarge the advantages of technology empowerment, support the expansion of pension scenarios such as smart nursing homes, smart home-based pensions, and smart restaurants for the elderly, and establish and improve a standard system for smart and healthy pensions; Further enlarge the advantages of data empowerment and improve the analysis ability of data such as behavior portraits, behavior monitoring and safety monitoring of the elderly.

In addition, it is necessary to optimize the industrial environment and make the modern old-age service industry bigger and stronger. It is necessary to increase investment in the smart pension industry, actively support innovation and entrepreneurship in the field of smart pension, improve the digital talent training system in the pension industry, and strengthen the protection of the rights and interests of the elderly.